New Music Video
"The Assembly" is a web series of short videos recorded by J.R. Rodriguez that follows Eric and Jason through the process of recording, producing, mixing, and mastering "Bit by Bit". Several episodes also show a behind-the-scenes look at the "Friend Zone" music video, which was produced / directed by Nickolas Grisham and Morgan Bond (CamLock Films). The "Friend Zone" music video was released on November 18, 2017.
What is "The Assembly"?
Luchador Libre is a "nerd rock" project from Houston-based musician, Eric Lucha. Eric has been working closely with Jason Bentch (J Bentch Productions) to record Luchador Libre's first album, "Bit by Bit". The album is available on iTunes, Amazon, Google Play, Spotify, and other major retailers.
"Bit by Bit" is largely a video game and computer themed album, and it infuses nostalgic computer sounds and chiptune influences into Eric's traditional singer-songwriter sound.